Research & Strategy
Research & Strategy
Research & StrategyA site review is the systematic evaluation of your website to see whether it is performing to its potential.
Your site is measured against the goals you set for it, which usually stem from your business, marketing and communication plans. A review also looks at how well your site meets the needs of your target audiences. This is a cost-effective way to highlight weaknesses that require attention, and strengths that can be built on.
Shift can:
- review your site against your business goals, while assessing the overall design and user experience
- use a variety of diagnostic tools to answer specific questions about how your site is performing
- provide options for implementing the review’s recommendations, from quick wins to longer-term improvements.
Site review techniques
A Shift site review typically draws on a range of the following tools and techniques:
- user testing
- traffic analysis
- information architecture review
- user profiling
- sales figures
- interviews
- search engine performance assessment
- design review.
When to review your site
A site review is a good idea if your site isn’t meeting targets like visitor numbers and sales conversions. It’s certainly a good idea if feedback from users shows they are having trouble using your site.
Website redesign projects often kick off with a review of the information architecture, design and content. This pin-points what should be carried over to the new site, what needs refinement, and what should be left out.
But a review can be done at any time to check your site against specific business and user goals. A site review is a quick and affordable way of validating any significant changes you make to your site.
Sites Shift has reviewed
We have reviewed websites for many of our clients, including Education New Zealand, Ministry of Fisheries, Jasons, Public Trust and the Companies Office.
Shift site reviews are methodical and analytical, and give clients practical advice to improve their site’s value to the business and users.