Research & Strategy
Research & Strategy
Research & StrategyDigital technology offers the potential to build and enhance your brand in exciting new ways. This can be done through websites, mobile phones and email, and an array of other channels.
Shift encourages positive associations with your brand by giving users an intuitive, useful and satisfying experience.
Shift can:
- develop a user-centred branding strategy geared to your business goals
- create a unique, useful and usable brand experience for various platforms
- build your brand’s credibility and equity with targeted, visually attractive solutions.
The digital difference
Shift puts your target audience at the centre of the digital branding process. We create a positive user experience by ensuring the message and identity is consistent, the interface is usable, and content is relevant.
Your carefully crafted messages can be communicated by phone, TV, PDA, email, mobile, WAP or website. And this list keeps growing. Shift’s digital branding experts are both technically and strategically astute. We are highly familiar with emerging technologies, and know how people are likely to want to use them.
As soon as someone arrives at your site, everything they see and touch resonates with your brand. Shift ensures the experience is enjoyable, useful and memorable – every time. We can help you to smoothly carry your offline brand into the electronic environment.
Brand personality
A strong brand has a personality that people connect with. Traditionally, brand personality was determined mainly through colours, typefaces and images.
With new technologies the ways brand personality can be expressed are virtually limitless. Sound, video and rich user interaction are the tools of the digital brand expert.
Digital branding: adaptable and consistent
Effective digital branding depends on the delivery of a consistent, reliable experience across a range of devices and channels. A successful digital brand is instantly, intuitively recognised by the target audience, whether they’re using their laptop, hand-held or phone.
A digital branding strategy will identify your users’ needs, and their preferred tools for accessing your information, products or services. It has the potential for increasing your brand exposure to entirely new audiences you might not have reached through traditional channels.
Shift’s digital branding work
When Inland Revenue came to redevelop their website they saw it as an opportunity to recharge their brand. Shift’s award-winning redesign applied the agency’s existing brand in a fresh new way and greatly improved the user experience.