Research & Strategy
Research & Strategy
Research & StrategyOne of the great things about the web is how easy it is to adapt your website when you need to. The degree to which your site will need to change over time will depend on your business needs and the needs of your users.
Continual site improvement helps you keep existing users and attract new ones. It also ensures your site remains visible to search engines.
Shift provides hassle-free site improvements to fit your site and budget. A continual site improvement agreement is a type of service level agreement, outlining the level of service we will provide for your site each month, at a fixed cost.
Shift can:
- regularly update your site with new content
- maintain existing content and generate ideas to help you evolve the site to meet your business and user needs
- fix any technical bugs in your site’s system.
Content updates
Second most important to great content is keeping content current. Not everyone has the time or inclination to do this.
Shift’s web writers are expert wordsmiths and create engaging content that works hard to draw new people to your site. The web writer looking after content on your site will get to know your business and your users. Having one person writing your updates gives consistency to your site’s ‘voice’, and ensures all content supports your business goals.
One of the clients we provide updates for is the Sir Peter Blake Trust. Every month we refresh the Trust’s website with news stories, event profiles or stories about Trust recipients and ambassadors.
Many organisations struggle to find new angles for their content because they’re so close to their work. As an ‘outsider’, Shift is in prime position to ask objective questions that quickly highlight the newsworthy aspects of your business for promotion on your site.