Trading up
Creating an application that meets the needs of an extremely diverse international audience.
The business of selling New Zealand in overseas markets just got a whole lot easier with the launch of Tourism New Zealand’s redesigned travel trade site.
It’s a rich resource for frontline travel agents, marketing managers and product planners promoting New Zealand around the world.
An interactive industry guide book makes it easy to put together complete travel packages from afar, with detailed maps, itineraries, regional info and video clips.
Visitor research and marketing resources give product planners all they need to put together new packages, while sales staff can sharpen their skills with customised tourism training modules.
Content is available in English, Korean, Japanese and Chinese. With such a diverse range of cultures, user research and testing played an especially important role.
Every aspect of the site is aimed at arming our trade partners with the best tools to promote New Zealand, so more people will come and discover its magic.