Free laughs
Show how effective a viral campaign can be – regardless of budget.
Freeview got their Beijing Olympics coverage off to a flying start with a quirky little viral campaign.
The Toss the Telly game Shift created featured an Olympic hammer-thrower hurling an old analogue TV into the field for points. The game’s low-fi aesthetic and competitive element hooked a good number of fans who tossed the telly and passed the game on to friends.
Most importantly, a high proportion of players clicked through to the Freeview site to find out more about their high definition TV service – the sole purpose of the campaign.
Although produced on a tight budget, Toss the Telly got Freeview some valuable conversions in the short space of time before the games began.