Telecom - sparking something new
We took Telecom’s new ‘spark’ brand and translated it into fresh new visual designs for their retail website.
Challenge
When Telecom launched a bold new identity recently it was the first time they had updated their brand in eight years. The company needed an elegant approach to their new look – and needed to refresh their entire online retail presence in a month.
Action
Working closely with brand agency DesignWorks, Shift Wellington applied the essential elements of Telecom’s new logo across its online retail presence. We developed new page skins and global navigation for key areas of the site; homepage and ‘at home hub’ - and have refreshed the logo and colour palette over the bulk of the web experience within a tight deadline.
Results
Our simple approach to a quick refresh made sure Telecom’s retail website now conveys the energy and excitement of their new brand. The brand has been hailed in the media as “bright, fresh and very different to what one might expect from a telecommunications company.”