Web design for superheroes
Plunket’s new website makes it easy for families with young children to access Plunket services and connect with others in their community.
Plunket’s new website makes it easier than ever for families with young children to access Plunket’s free support services – wherever they are in New Zealand.
The site is a rich resource with access to local parenting and community networks and practical advice on child health and wellness. It showcases Plunket’s wide range of services while enhancing the organisation’s reputation as an expert in its field.
The site is also a key tool in Plunket’s constant quest to raise funds and attract volunteers.
Shift is proud to support Plunket with an annual sponsorship project to help them develop their online communications. This year we helped Plunket devise a new website strategy, which the new site has put into practice.
The strategy is all about improving communication and strengthening the Plunket brand. Plunket is one of New Zealand’s longest running brands yet its image today is contemporary and fun – typified by the ‘Superheroes’ annual appeal campaign.
We imbued the new website with the brand’s upbeat, positive attitude, using clean bright colours and dynamic images of happy, healthy Kiwi kids. It’s a tribute to the great work Plunket does in our community and we’re delighted to be involved.