New website for Wellywood icon
Bringing Park Road’s new brand alive online.
Park Road Post Production is the Wellington post production facility where Hollywood blockbusters are born.
When Park Road approached us they were in the midst of an extensive rebranding process. They needed a website that would embody the brand online, and appeal to high calibre clients in the United States and other film-making hotspots around the world.
We worked closely with Park Road’s branding agency, adapting our thinking and designs as the brand evolved.
The new brand is inspired by Park Road’s Miramar premises – a striking architectural statement in the styles of Art Deco and the Arts and Crafts movement. We chose colours and fonts for the website in keeping with these decorative styles.
To reflect Park Road’s cinematic focus, we used large landscape images, a Flash powered show reel and a slide show.
A new content management system means staff can quickly and easily update the site, so they can spend more time making spectacular films.