Hardly taxing
Awards
- 2006 NetGuide Web Awards - Best Government or Community Website, Winner
- 2005 TUANZ Awards - Information Category, Finalist
Shift’s solution to tax woes: Inland Revenue’s user-friendly website.
Who would have thought tax could be so popular? The Shift-designed Inland Revenue website won a People’s Choice in the 2006 NetGuide Awards.
The award endorsed our approach, which put users firmly at the centre of the design process.
Clean, user-friendly design was critical given the site’s staggering amount of forms, guidelines, calculators and policies. Inland Revenue had done a lot of work on structure but wanted us to test and validate their approach.
Intensive user testing refined the layout and helped to define the right look and feel. We found that people expected Inland Revenue to be businesslike but approachable, kind of ‘casual Friday’.
The site is easy to use and understand, so now there’s no excuse for a late return.