Video Star
Shift took a promotional video and gave it a new lease of life as an interactive highlight on the Education New Zealand website.
The video was created for trade shows and introduces international students to New Zealand culture, lifestyle and career opportunities.
We saw its potential for boosting the site user’s experience, while giving Education New Zealand a further return on the investment it had made in making the video.
We repurposed the clip so you can enjoy it in its entirety, pause and restart it, and use it to browse content on the rest of the site. So if fashion’s your thing, you can click from watching the video’s fashion highlights to a list of fashion design courses and schools.
The online version of the video also serves as a valuable reporting tool. Education New Zealand can track how many people are interacting with different topics, adding new depth to their understanding of their target audience.
More about our work for Education New Zealand