Strategy

Great strategy balances your business goals with your users' needs and turns them into a focused, visionary roadmap for your business online.

Online strategy is an extension of your business, marketing and communication plans, which gives your online presence purpose and goals you can measure success by.  

Shift helps companies develop overarching strategic plans, incorporating content strategy, social media, e-government compliance, and standards compliance and accessibility.

We start with defining exactly what you want to achieve online, and the priorities and preferences of the people who will use your website or online channels, or who you want to reach.  Shift online strategies define a long-term vision for your online presence, and identify projects which will deliver this. 

As in all businesses, the strategy will have goals - things like an increase in return visitor numbers, more online sales, or a higher proportion of overall business transactions online - to be achieved.  Effective strategies chart attainable routes to achieving goals, within a set time.  Goal-setting adds value by ensuring all efforts support your business goals, and minimises the risk of wasting time and effort on misguided or inappropriate initiatives.

Just as no website is the same, online strategies require individual attention. One size does not fit all. Shift will work with you to identify what makes your business – and your website – unique.

Activities in this phase: content strategy, social media strategy, online channel strategy, online strategy, e-government compliance, standards compliance and accessibility.