Design

Like an iceberg, the majority of our user experience design process hides below the waterline.

Design means considering every aspect of how sites or web applications look and feel, and visual design is only the final phase of a much more demanding user experience design process.

Referring back to the business and user needs identified during the research phase, first our information architects and interaction designers express the structure and function of a site or application through sketches, wireframes, or prototypes.  These ensure the application is meeting business needs, and provide a platform for early user testing.

Our UI designers bring the user experience to life through final page and screen designs that are elegant, intuitive and attractive. As digital specialists, their designs are not just beautiful, but buildable.

Effective digital branding depends on the delivery of a consistent, reliable experience across a range of devices and channels. A successful digital brand is instantly, intuitively recognised by the target audience, whether they’re using their laptop, hand-held or phone.  

A digital branding strategy will identify your users’ needs, and their preferred tools for accessing your information, products or services. It has the potential for increasing your brand exposure to entirely new audiences you might not have reached through traditional channels.

We are experts at reinterpreting existing brand systems into new interactive contexts. Our designers can commission or collaborate with illustrators, photographers and filmmakers to bring your brand to new life online.

Activities in this phase: information architecture, UI design, user experience design, visual design, data visualisation, design consultancy, digital branding.