Content

You need a king to help rule your online domain. Engaging, relevant content is that king.

Back in 1996 Bill Gates famously trumpeted “content is king”. This is truer today than ever before.  Great content is how you attract and retain your customers online. It strikes a balance between your marketing goals and your users’ needs. Shift can develop a content strategy for your business that supports your brand while making your site more valuable to your users.

Your users are looking for information, or entertainment - or both.  A website can be beautiful, well-organised and fun, but without interesting content your users have no reason to visit. 

Shift can audit your existing site content and review how it is interpreted by both users and search engines.  We can also help you develop a search engine optimisation strategy, to help users find your website and to encourage them to keep coming back.

Our designers, information architects and web writers work closely to create integrated websites that are built around what you have to offer and what you have to say, targeted for your website's audiences. We will work with you to help you author web content that your users are going to want to read and share.

Shift can also introduce a social dimension to your website, helping you take full advantage of user-generated content and user feedback.  We create social media engagement strategies to drive better conversations and interactions with your customers and can help you develop internal processes and policies for supporting social media alongside your regular channels.  We have considerable experience in both commercial, government and not-for-profit social media strategies.

Activities in this phase: content strategy, content development, social media, search engine optimisation.